Design. Product. Brand. Connection.
Richard Ostell is a designer and creative leader with deep experience leading the design and development of product across fashion, accessories, footwear and home. His work starts with product and extends to shaping and leading the broader creative vision and expression of a brand.
Product is at the heart of his approach: understanding the customer, what they want, what they value and, importantly, giving them what they don’t know they want, yet. That understanding shapes the product itself and creates a clear point of view that connects design, merchandising, imagery, environment, communication and experience.
The result is a consistent story from concept to customer, creating an emotional connection grounded in creativity, market insights and commercial reality.
Expertise
Product & Design: Product vision, design direction and development across categories, from concept and assortment through materials, sustainability, color, fit and execution. Creating product that balances creativity, customer relevance and business objectives.
Creative Direction & Brand Vision: Shaping and leading the creative expression of a brand across product, imagery, communication, campaigns and experience.
Creative Leadership: Building and leading multidisciplinary teams, aligning design, merchandising, marketing and business leadership from concept through execution.
Brand Experience & Environments: Extending the product and brand point of view into retail, interiors, presentation and physical customer experience.
Working Together
Advisory & Creative Strategy: An outside perspective on product, brand, customer and creative direction, identifying opportunities and defining strategy.
Creative & Product Transformation: Working with leadership and teams to evolve product, creative direction and customer experience from concept through implementation.
Creative & Design Leadership: Senior leadership within a business, providing creative vision, direction and alignment across teams.
Projects & Collaborations: Focused engagements including new categories, product initiatives, concepts, environments and special projects.